Job Description

Salesforce Marketing Cloud - JD

Location - Tysons Corner, Virginia, United States

Hybrid - 3 Days (Work from office)

• Strong understanding knowledge of financial institution operations is required.
• Proficiency in Salesforce Marketing Cloud is a must. An additional bonus if the candidate has worked with any other email marketing and marketing automation platforms such as MailChimp, HubSpot, Marketo, Eloqua, or Adobe Campaign.
• Minimum of 10 years of experience in marketing technology roles, with at least 5 years of hands-on Salesforce Marketing Cloud experience.
• Strong expertise in Marketing Cloud administration, including platform setup, configuration, and business unit management.
• Strong familiarity with other Salesforce Clouds (Sales Cloud, Financial Service Cloud, etc.,) and experience with various integrations within the Salesforce landscape.
• Deep understanding of Salesforce Marketing Cloud architecture and capabilities, including advanced hands-on experience with AMPScript, SQL, APIs, and cross-cloud integrations.
• Demonstrated success managing multi-channel marketing initiatives and complex platform integrations within a financial services or credit union environment.
• Proven ability to manage multiple projects and cross-functional teams in a fast-paced, regulated environment.
• Strong communication and presentation skills; able to convey technical topics to non-technical stakeholders clearly and effectively.
• Experience integrating with tools such as Google Analytics, Tableau, and Snowflake.
• Salesforce certifications (e.g., Marketing Cloud Consultant, Developer) preferred.
• Experience facilitating technical design workshops and data related discussions

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