Job Description
THE TEAM:
The School of Traditional Skills is dedicated to empowering individuals with the knowledge and abilities necessary for a healthy, sustainable lifestyle. Our mission is to provide high-quality, instructional video content on topics such as homesteading, gardening, food preservation, and more. We aim to ensure that Traditional Skills are not forgotten and are instilled into our culture, offering a better way of life. We are committed to continuous improvement, striving to produce the most engaging and effective educational content for our community. Our team is passionate about fostering the use of these traditional skills to make a meaningful impact on the lives of our students.
We are a remote, high-performing team dedicated to excellence and driven by our shared mission.
JOB BRIEF:Are you a highly motivated and experienced marketer that thrives with the challenge of scaling revenue in a start-up environment in a niche market with limited resources!?!
Have we got a job for you!
The School of Traditional Skills is seeking an energetic and dynamic Director of Marketing to lead our marketing efforts and drive our growth. This pivotal role requires a seasoned marketing professional with prior experience as a Director of Marketing or CMO, along with a strong track record in managing marketing strategies for young growing companies.
Your resume should include a broad range of skills including but not limited to: email marketing, content marketing, live events such as webinars and summits as well as experience with direct response and paid advertising on platforms like FB, IG, YT and Google. Experience directing and managing affiliate programs will be a serious bonus. Did we mention SEO?
You also must be familiar with marketing online educational products as well as recurring revenue models. SaaS would be another bonus!
Data driven decision making is a must.
Lastly, you should have experience not only in scaling revenue in the start up environment, the successful candidate will have prior experience scaling a company from $2m ARR to $10m ARR.
As the Director of Marketing, you will be responsible for overseeing both Growth and Lifecycle Marketing for an e-learning subscription company. The responsibilities of this role will encompass all marketing activities, including social media, digital advertising campaigns, organic content marketing, and live events such as webinars and summits.
The ideal candidate will have a strong track record in Performance Marketing, particularly with Meta, and extensive experience in marketing live events like webinars and summits. Additionally, the Director of Marketing must be proficient in data and analytics and be driven by data-informed decisions.
You will work closely with the Chief Executive Officer and the leadership team, regularly presenting strategies and reports on the effectiveness of marketing initiatives.
The ideal candidate is passionate about the homesteading and self-sufficiency lifestyle, and has a deep understanding for the passion it takes to participate in this lifestyle. They must also thrive in a fast-paced, challenging environment of a startup. You should be excited by ambitious goals and the opportunity to join a fast growing company. Leadership, organization, and management skills are essential for this role, as you will be guiding a dedicated marketing team to achieve our mission of empowering individuals with sustainable living skills.
KEY RESPONSIBILITIES:Requirements
SKILLS AND QUALIFICATIONS:Benefits
COMPENSATION:Base Salary plus performance-based bonuses with the potential to earn an additional 50% of the base salary.
THE BENEFITS:...Chief Financial and Administrative Officer (CFAO) About the Company Top national workforce development solution Industry Non-Profit Organization Management Type Non Profit Founded 1984 Employees 51-200 Categories ~ Non-Profit & Philanthropy...
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