Director, Brand Activations Job at Athleta, San Francisco, CA

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  • Athleta
  • San Francisco, CA

Job Description

About AthletaFor the past 25 years, we’ve committed ourselves and our brand to a single aim: to empower all women and girls. Inspiration. Collaboration. Connection. Inclusivity. It’s what we do best, and we’re on the hunt for people who share our passion for leading an active lifestyle, growing personally as well as professionally, and creating game-changing products and experiences. We use business as a force for good by putting people and the planet right up there with profit, which is why Athleta is a certified B Corp. Ready to make a move? Join us. Because we know that alone we’re strong, but together we’re unstoppable.About the RoleThe Director of Events and Partnerships will be a critical leader charged with advancing Athleta’s mission, priorities, and growth strategies through this lens. This leader will grow brand awareness, credibility and emotional connections among our customers through groundbreaking events and partnerships with VIPs, athletes and like-minded brands. They will play an integral role in the development, evolution, and implementation of Athleta’s events, partnerships and activations strategies.What You'll DoOversee the overall strategy and creation of innovative tactics that leverage events and partnerships to increase Athleta awareness, engagement and brand loveLead cross-functional teams to execute all facets of events and activations, including product, marketing, PR, content, online and in-store experiences Play a key leadership role in managing Athleta’s brand events, flagship retail events, activations and brand experiencesCreate event execution plans, working in tandem with Athleta marketing vehicle leadsManage operational implementation of all facets of the Athleta events, including securing creative/program assets, developing schedules and deadlines, partnering with cross-functional teams required for execution, etc.Travel onsite to programs (when applicable) to ensure continuity and exceptional onsite experienceServe as main connection to on all facets of the brand activation and cultivate an environment of collaboration, trust, while building trusted relationships with internal and external partners.Keep a keen eye on sports and culture to identify and develop partnership prospects and explore activation opportunities.Develop and socialize ideas and strategies to continue to make Athleta events, activations and partnerships high-reach and highly engagingEnsure all projects are on strategy, brand and budgetProvide frequent updates to Athleta leadership and stakeholders on strategy, execution and results Who You AreDesired experience includes:10+ years experience planning and executing large-scale consumer events and brand events.Experience serving as key point of contact on strategic relationshipsExpertise managing partnerships from contract to executionFluency working within a matrixed and collaborative organizational cultureIn-house experience preferred Demonstrated ability to deliver results through coaching, innovation and accountabilityAgile, proactive, can work in fast-paced environment and able to prioritize effectivelyStrong verbal and written communication and presentation skillsOutstanding collaboration and project management skills, including demonstrated track record in managing complex projects across functional lines and through creative problem-solvingKnowledge of and enthusiasm for the Fashion/Sports/Fitness industriesInspirational leader of small and scrappy teamsExperience in budget planning and managementAbility to travelBenefits at AthletaMerchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.One of the most competitive Paid Time Off plans in the industry.*Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*Employee stock purchase plan.*Medical, dental, vision and life insurance.*See more of the benefits we offer.*For eligible employees Athleta

Job Tags

Contract work,

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