Job Description

Social Media & Content Manager

Part-Time | Hybrid in LA / SoCal | Kavala Collective

Kavala Collective is looking for a Content Manager to lead the creation, editing, and management of high-performing content across paid and organic channels. You'll work directly with the Founder and creative team to produce scroll-stopping content for Instagram, TikTok, Pinterest, YouTube Shorts, and Meta Ads.

About Kavala Collective

Kavala Collective is a wanderlust-inspired surf + activewear brand designed for the modern-day girlie — balancing feminine style with high-performance function. Inspired by the world's most beautiful destinations, we create versatile pieces for every adventure under the sun.

**IMPORTANT: Please link your content portfolio or examples with your application

The Role

Strategy + Execution of Content

Collaborate directly with the Founder to develop content strategies for both paid and organic channels

• Analyze internal data, paid performance & industry trends to make relevant and strategic content recommendations

Set and hit goals for content both paid and organic content

• High-performing digital ad content (ROAs, CPA, CTR)
• High-performing and high-reaching organic content (views, likes, comments, shares, DMs, link clicks, etc.)

Manage and organize entire content pipeline from planning to execution

• Create strategic monthly content requirements for organic channels and paid
• Create and manage content briefs for our internal team and our external UGC creators
• Edit content into final, platform-ready assets across paid and organic
• Manage, organize, and distribute final content in shared drives for cross-functional use

Edit + Create Platform-Ready Content

• Capture and create original content (of products, models, founder, lifestyle moments, etc.)
• Edit content from both internally created and UGC sources
• Create high performing assets for both: Paid Digital platforms - Meta + Tik Tok, Organic platforms - IG, Tik Tok, Youtube Shorts, pinterest, etc.
• Expert creator: Comfortable with native editing tools + third-party apps to produce engaging, trend-driven content
• Your output will be content that is on-brand, converts, performs, achieves our KPIs and resonates with the Kavala audience

UGC Program Management

Own Kavala’s UGC creator program end-to-end 

• Source and vet creators - IG, Tik Tok, Youtube, etc.
• Manage all creator communications, contracts, briefs, and negotiations
• Review and request content edits when needed
• Organize and edit UGC assets into platform-ready content
• Track and report on creator performance post-launch

Social Media Management

• Manage all of our social media channels - IG, Tik Tok, Pinterest, Youtube, etc.
• Expert at all things organic growth marketing 
• Create content schedule and social media plans to share with founder
• Execute content strategy, scheduling, posting, copywriting
• Manage community by engaging in comments, DMs, with other accounts, etc.

About You

• 3+ years experience in content creation, social media management, and a proven track record in creating high-performing content (fashion, surf, wellness, or lifestyle niches preferred)
• Strong understanding of content strategy and brand-building through storytelling
• Expert in native editing tools + third-party editing apps
• Strong experience in managing UGC or content briefs
• Skilled in creating social-first content (Reels, TikToks, UGC)
• Excellent visual eye and creative sensibility
• Strong copywriting and storytelling abilities
• Ability to collaborate directly with the Founder and creative team
• Passionate about surf, travel, and the Kavala Collective lifestyle
• Proven track-record in scaling social media accounts (nice to have)

This role will start as part-time / contracting and will become available to full-time if that was desired and for the right person.

Please only apply if you have a proven track record of creating high-performing content for organic and digital channels.

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