Product Marketing Specialist Job at TransPerfect, Philadelphia, PA

Njk0UjNMeG5BMWgwYWZ6LzlScFFLZ1YzMmc9PQ==
  • TransPerfect
  • Philadelphia, PA

Job Description

We are seeking a Product Marketing Specialist to support high-value, high-growth offerings by driving go-to-market strategy, lead generation, and product positioning . Sitting at the intersection of product, sales, and marketing , this role plays a key part in ensuring that marketing efforts are aligned with business priorities and revenue impact.

The Product Marketing Specialist will work closely with product owners, sales teams, and digital marketing to develop industry-specific use cases , optimize messaging, and execute targeted campaigns. They will maintain a strong feedback loop to ensure market insights inform product roadmaps, sales enablement materials, and demand-generation strategies .

This role requires a strategic thinker with hands-on execution capabilities , combining market research, content development, SEO, inbound marketing, and campaign management . The ideal candidate is comfortable balancing technical product knowledge with creative marketing strategies , ensuring that persona-driven messaging, digital experiences, and full-funnel campaigns generate qualified leads and drive revenue growth .

Key Responsibilities

  • Go-to-Market Execution – Develop and execute persona-driven GTM strategies for key offerings, including business cases, positioning statements, ROI analysis, and use case messaging .
  • Content Development – Create landing pages, product narratives, SEO-driven blog content, sales enablement materials, and campaign assets that align with inbound and paid search strategies.
  • Lead & Demand Generation – Work with digital marketing to plan and execute full-funnel campaigns across organic, paid, and ABM channels.
  • Sales Enablement & Proof Points – Collect and curate case studies, testimonials, ROI data, and industry insights to empower sales teams and enhance credibility.
  • Market Research & Competitive Analysis – Conduct ongoing research on industry trends, competitors, and audience needs to inform product positioning and differentiation.
  • Collaboration & Stakeholder Alignment – Partner with product, sales, and digital teams to define highest-priority use cases , refine messaging, and optimize marketing channels .
  • Content & Engagement Calendars – Maintain an ongoing cadence of updates to ensure product positioning and marketing assets remain fresh, relevant, and accessible .
  • Digital Strategy Execution – Assist in managing organic and paid search efforts , ensuring product and vertical sites are complementary and optimized for lead generation .
  • Analytics & Optimization – Track campaign performance, SEO rankings, and sales feedback , using data to refine marketing strategies and ROI reporting .
  • Thought Leadership & Industry Engagement – Represent the solution in online communities, industry events, and digital channels to create social selling opportunities .

Requirements

  • 3-6 years of experience in product marketing, digital marketing, or demand generation , preferably in B2B or SaaS industries .
  • Strong understanding of go-to-market strategies, lead generation, and sales enablement .
  • Experience with SEO, content marketing, and paid media tactics to drive demand.
  • Hands-on experience with technical execution and optimization in Google Ads And LinkedIn preferred
  • Demonstrated ability to translate complex product offerings into compelling marketing materials .
  • Experience in campaign planning, execution, and optimization across multiple digital channels .
  • Familiarity with CRM, marketing automation, and analytics tools (e.g., Salesforce, HubSpot, Google Analytics, Tableau).
  • Strong research and analytical skills to inform market positioning and competitive differentiation.
  • Ability to work cross-functionally with sales, product, and marketing teams.
  • Excellent written and verbal communication skills , with the ability to craft persuasive content and messaging .
  • Comfortable working in a fast-paced, high-growth environment , managing multiple priorities effectively.

By applying, I confirm I have read and accept TransPerfect's Privacy Policy:

Job Tags

Similar Jobs

FocusKPI Inc.

UX Writer Job at FocusKPI Inc.

 ...FocusKPI isseeking aUX writer ora Public health writer to join one of our clients, a high-tech SaaS company. The UX writer will join a cross-disciplinary team of product managers, designers, user researchers, writers, and software engineers to help users become more... 

Cleveland Eye Clinic

Ophthalmic Scribe Job at Cleveland Eye Clinic

 ...Job Description Job Description Description As an Ophthalmic Scribe you will work alongside physician dictating into the patients chart and assist physician with minor in-office procedures. Schedule What you will be doing Bring patients to and from exam... 

Ernst & Young Oman

Senior SAP QM Consultant - Global Impact & Growth (San Francisco) Job at Ernst & Young Oman

 ...A global consulting firm is seeking a Senior Technology Analyst to enhance client operations through SAP technology. You will collaborate with stakeholders to analyze and design effective system solutions, ensuring alignment with business needs. This role requires strong... 

Home Health Care, Inc.

Sales Liaison - Rounding Physician Group Job at Home Health Care, Inc.

 ...Job Description Job Description Job Title: Senior Sales Liaison Physician Services (Outside Sales) Company: Twin Cities...  ...Proven hunter with documented production in healthcare services, medical device, or pharma sales Comfortable being held accountable to... 

Catholic Charities Wichita

3rd Shift Homeless Shelter Support Provider - St. Anthony Family Shelter Job at Catholic Charities Wichita

 ...Join Our Mission-Driven Team as a 3rd Shift Homeless Shelter Support Provider! Location: Wichita, KS Organization: St. Anthony Family Shelter Type: Full-Time | In-Person | Friday - Tuesday 12am (midnight)-8am;Wednesday and Thursday off Are you passionate about...