We are seeking a Product Marketing Specialist to support high-value, high-growth offerings by driving go-to-market strategy, lead generation, and product positioning . Sitting at the intersection of product, sales, and marketing , this role plays a key part in ensuring that marketing efforts are aligned with business priorities and revenue impact.
The Product Marketing Specialist will work closely with product owners, sales teams, and digital marketing to develop industry-specific use cases , optimize messaging, and execute targeted campaigns. They will maintain a strong feedback loop to ensure market insights inform product roadmaps, sales enablement materials, and demand-generation strategies .
This role requires a strategic thinker with hands-on execution capabilities , combining market research, content development, SEO, inbound marketing, and campaign management . The ideal candidate is comfortable balancing technical product knowledge with creative marketing strategies , ensuring that persona-driven messaging, digital experiences, and full-funnel campaigns generate qualified leads and drive revenue growth .
Key Responsibilities
Requirements
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