Performance Marketing Specialist Job at Mud Pie, Atlanta, GA

NzlNVzFMaHFERnAxWWZiODhoMVhLd1p6MXc9PQ==
  • Mud Pie
  • Atlanta, GA

Job Description

Job Overview:
We are seeking a highly motivated and experienced Performance Marketing Specialist to join our marketing team. You will manage various digital marketing campaigns, analyze performance metrics, and optimize efforts to achieve our business goals. This position requires being proficient with Search Engine Optimization (SEO); organic search strategy, paid search marketing, content optimization, key word research, and link-building.

Responsibilities:
  • Design, implement, and oversee PPC, SEO, and Amazon Ad campaigns, including keyword research, campaign setup, monitoring, optimization, content strategy, and technical SEO improvements
  • Analyze site traffic and campaign performance data to continually refine strategies and improve outcomes
  • Stay updated on the latest trends, tools, and best practices in PPC, SEM, and SEO to inform and enhance marketing initiatives
  • Collaborate with creative and content teams to write and optimize ad copy, landing pages, and website content for both paid search success and organic search visibility
  • Manage campaign budgets effectively, optimizing spend to achieve KPIs and maximize ROI
  • Research, write, and optimize product listings on our D2C site and major marketplaces like Amazon and Wayfair
  • Monitor the effectiveness of digital marketing campaigns, analyze results against predefined ROI and KPI goals, and deliver detailed reports to stakeholders
  • Conduct A/B testing for PPC campaigns and SEO elements to enhance performance and increase conversion rates
  • Ensure cohesive integration of digital marketing efforts by working closely with Marketing and Sales teams
  • Experience with Setup, management, and troubleshooting Google Tag Manager
  • Own Amazon Ad Channel - budget, keyword research and reporting
Qualifications:
  • Bachelor's degree in Marketing, Advertising, Business, or related field
  • Minimum of 3-5 years of experience managing PPC campaigns and implementing SEO strategies across various platforms
  • Proficiency in Google Ads, social media advertising platforms, Amazon Ads and SEO best practices
  • Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions
  • Excellent communication and presentation skills, capable of explaining complex concepts clearly
  • Experience with PPC and SEO tools such as SEMRush, Google Analytics, and Excel/Google Sheets
  • Experience with managing products feeds and data. (Feedonomics)
  • Ability to thrive in a fast-paced environment, manage multiple projects simultaneously, and meet deadlines effectively

Job Tags

Similar Jobs

FocusGroupPanel

Work At Home Data Entry Remote Administrative Assistant Job at FocusGroupPanel

Work From Home, Entry Level Data Entry Clerk As A Research ParticipantWe are looking for people who want to work remotely from home. You'll need...  ...job, but a fun way to earn extra cash working from home part time on the fly - work when you want.Apply today for free... 

Rocky Mountain Consulting Engineers

Lighting Designer Job at Rocky Mountain Consulting Engineers

 ...performance ~ Competitive salary ~ Flexible schedule ~ Free food & snacks ~ Health insurance ~ Paid time off Job Description Lighting Designer: Full-Time position for a Lighting Designer at a small, growing, engineering firm in Riverton, UT. We are looking for... 

L&R Distributors

Warehouse Associate Part-time Night Shift Job at L&R Distributors

 ...Jersey, Nevada. We have openings across multiple departments. Shift : Monday through Friday 5pm to 9pm20 Hours per week Season...  ...and support appropriate inventory integrity controls Adhere to Time and Attendance protocols for clocking-in and out, and meal... 

Zarephath Community Services

Board Certified Behavior Analyst Supervisor Job at Zarephath Community Services

 ...seeking an experienced and dedicated BCBA Supervisor to join our team. The BCBA...  ...oversight and supervision to a team of behavior therapists, ensuring the delivery of...  ...a related field. Certification: Board Certified Behavior Analyst (BCBA) certification required. Experience... 

PhotoFax

Private Investigator - Company Vehicle Job at PhotoFax

 ...Job Description Job Description Salary: $22-$27 Private Investigator - Company Vehicle Provided! PhotoFax, Inc., a nationwide private detective agency, is currently hiring surveillance investigators to join our team in the Boston, MA region. If you like...