Job Description

Job Description

Job Description

Our client, a fast-growing startup at the intersection of healthcare, software, and AI , is seeking a Founding Offline Marketing Manager to join its dynamic team. This is a rare opportunity to build their offline marketing function from the ground up, driving brand awareness, lead generation, and growth through creative, data-driven traditional marketing strategies.

About the Role
The ideal candidate will bring 6 to 10+ years of experience in offline marketing, with deep expertise in direct mail and out-of-home (OOH) advertising . You'll thrive in a fast-paced, entrepreneurial environment and have a proven record of scaling offline strategies from 0 to 1 .

Key Responsibilities

• Plan, budget, and execute offline marketing campaigns across audio/podcasts, television, print, and OOH media.
• Develop targeted direct mail programs , including brochures, flyers, and promotional materials.
• Lead conference planning and sponsorships in partnership with the B2B marketing lead.
• Design and test creative, cost-efficient, and experimental campaigns to amplify brand presence.
• Track and analyze KPIs to optimize campaign performance and ROI.
• Collaborate with sales, product, and design teams to ensure cohesive brand storytelling.

Qualifications & Experience

• 6 to 10 years in offline marketing, with Series B-E startup experience (REQUIRED) .
• Strong background in direct mail, OOH, and audio/podcast or TV advertising .
• Experience with brands recognized for strong out-of-home presence (e.g., AG1, Misfits Market, Helix ).
• Exceptional analytical skills , PowerPoint creation , and presentation ability .
• A highly creative , experimental, and data-driven mindset.

This role is perfect for a bold marketer eager to shape a brand's real-world footprint and deliver measurable impact across high-visibility channels.

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