Job Description
Description As our new Marketing Specialist, you will work closely with the Director of Marketing on projects and tasks related to attracting new sales prospects and retaining existing clients. This is an exciting full-time position that's perfect for a high-energy, achievement-driven individual who is proactive and enjoys being a part of a highly integrated marketing, sales and product team. This position has endless possibilities for growth, as we continue to invest more heavily in building out our marketing team. As our Marketing Specialist, you will play a key role in advancing our company image, branding, website search rankings (SEO), lead generation, product and industry-related content, advertising, campaigns and communications in support of integrated company marketing goals.
This position requires experience and/or aptitude to learn tools and adopt responsibilities that support the creation of video and written content, marketing collateral, website landing pages, emails, social media management, event planning, design direction, CRM management and more. Experience with CRMs and marketing automation tools like Hubspot are a plus. Excellent written & oral communication skills are required, along with the ability to establish excellent working relationships with a wide variety of people, both inside and outside of B2E Solutions.
Roles/Responsibilities: - Manage social channels (LinkedIn, Facebook, YouTube, etc)
- Curate, develop and/or post new content
- Engage with followers
- Optimize our social pages
- Report on performance
- Develop and execute on a social strategy
- HubSpot (CRM/marketing automation)
- Set up and run email campaigns
- Post blogs and schedule emails
- Cleanse, update and import data
- Build system automation to support campaigns
- Train and roll-out new HubSpot best practices to internal user teams
- Manage and organize marketing events (ie: trade shows and company events)
- Communicate with vendors/associations on event logistics and requirements
- Plan events with internal staff including staffing of events, event materials, giveaways/prizes and more
- Prepare and deliver pre- and post-event communications
- Set the sales team up for success with excellent communication and organization prior to the event
- Identify new events to help with lead generation
- Manage vendor/association relationships with key partners and membership groups
- Assist with managing and communicating with third parties, like designers, SEO consultants and web developers
- Marketing campaign assistance
- Participate in strategy development
- Content planning/development
- Database preparation/updates
- Event coordination/management (e.g. virtual roundtables or other lead-gen or client events)
- Campaign setup and execution in HubSpot
- Develop/update marketing content and collateral such as:
- Blog posts
- Client success stories/testimonials
- Advertising materials
- Product feature/sell sheets
- Client newsletter
- Client bulletin board
- Website updates using Wordpress or Hubspot (design and coding will be handled by a third-party)
- Website performance monitoring and optimization using analytic tools
- Run paid media tests
- Manage a third party or perform tests on your own
Qualifications and Education Requirements: - BA/BS or equivalent strongly preferred
- Experience with web analytics tools and concepts
- Experience in writing and editing marketing content
- Experience with web development tools
- Experience with multi-media & video tools (i.e., Camtasia)
- Marketing experience in IT or software industries is a plus.
- Strong time management, organization and follow-through
- Excellent oral and written communication skills.
- Strong problem-solving and teamwork skills.
Payroll Data Services
Job Tags
Full time,