Job Description

Job Description:

We seek a strategic and creative Marketing Manager with proven experience marketing to small business owners and/or private practice medical clinics. This role will drive outreach efforts, create targeted campaigns, and foster strong relationships with these niche audiences. The ideal candidate understands the unique needs and decision-making processes of small business and private practice owners, leveraging this knowledge to design effective, results-driven marketing strategies.

Key Responsibilities:

• Develop and implement comprehensive marketing plans tailored to small business owners and private practice medical clinics.
• Align marketing initiatives with sales goals, focusing on lead generation, conversion, and retention.
• Work closely with the sales team to identify target audiences, understand their needs, and create tailored marketing content and materials.
• Provide the sales team with qualified leads through campaigns, ensuring a seamless handoff and clear communication.
• Regularly communicate with the sales team to gain insights, refine strategies, and share updates on campaign performance.
• Design targeted campaigns that address the pain points, goals, and operational challenges of private medical practices and small businesses.
• Build and maintain strong relationships with small business owners and medical clinic decision-makers.
• Develop partnerships with industry associations, local chambers of commerce, and healthcare networks.
• Work closely with the digital marketing team to collaborate on the creation and optimization of digital campaigns, including email marketing, social media, content marketing, and paid ads.
• Collaborate with the social media and website teams to strengthen our online presence, ensuring SEO-optimized content, user-friendly website navigation, and relevant resource offerings.
• Plan and execute events, webinars, or workshops targeting small business owners and medical professionals.
• Represent the organization at industry conferences, networking events, and trade shows.
• Conduct market research to understand trends, competitor strategies, and audience behavior in small businesses and healthcare spaces.
• Use analytics to measure campaign performance, identify areas for improvement, and report ROI.
• Collaborate with the creative team to produce compelling, industry-specific content such as blogs, whitepapers, case studies, and videos.
• Develop marketing collateral for small business and private practice owners, such as brochures, guides, and toolkits.
• Position the brand as a trusted partner and thought leader for small businesses and private medical practices.
• Ensure all marketing materials reflect the brand’s values, voice, and expertise.

Qualifications:

• Proven experience in marketing to small business owners and/or private practice healthcare professionals.
• Demonstrated success collaborating with sales teams to achieve shared goals.
• Expertise in digital marketing, CRM platforms, and marketing automation tools.
• Strong interpersonal and communication skills to effectively collaborate with sales and other cross-functional team.
• Analytical skills to track lead generation efforts and campaign performance.
• Ability to create compelling, audience-specific marketing content and materials.

Benefits:

• Competitive salary at $30 - $35 per hour.
• Bonus opportunities
• Professional development opportunities.
• Health benefits.
• Travel opportunities for conferences and events.
• Opportunity to grow within a dynamic and rapidly expanding company.

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