Job Description

Position Information Position Information Vacancy Number:

S-01110

Position Title: Director of the Office of University Marketing Classification Title: Director Department: Office of University Marketing Employment Type: Full-Time Special Instructions to Applicants: Auburn University at Montgomery is an equal opportunity employer committed to excellence through diversity; therefore, we encourage applications from historically underrepresented groups, veterans, and individuals with disabilities. Additionally, the safety and security of our campus community is a top priority. All employees at AUM are considered to be Responsible Employees and have the duty to immediately report information that has the potential to adversely impact safety or wellness on our campus. The Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act (Clery Act) requires public educational institutions to collect and maintain certain safety and crime information. Due to the role this position plays on our campus, this position has been identified as being a Campus Security Authority ( CSA ). CSAs are individuals designated by the University with responsibility for supervising or ensuring safety of others (including student employees in the course of their employment duties) and have a duty to report crimes observed or reported to them. While this position is opened until filled, Auburn University at Montgomery reserves the right once interviewing has begun to stop accepting applications. Duties and Responsibilities: Auburn University at Montgomery ( AUM ) invites applications for the position of Director of University Marketing. The successful candidate will report to the Chancellor and work with Senior Staff, Colleges and departments regarding marketing and promotion of the university. This key position will work closely with Enrollment Management and Student Affairs to coordinate marketing efforts for the university and its departments, promote events on campus, and oversee production of all graphic promotion and marketing materials. Further, the Director of University Marketing will serve as an Auburn University at Montgomery brand ambassador in a host of settings including face-to-face personal interactions at formal and informal events and one-on-one interactions with key AUM stakeholders. Additionally, the Director of University Marketing will also work collaboratively with the Director of University Communications and the Office of Enrollment Management and Student Affairs to help expand marketing efforts for coverage of college events utilizing newspapers and other print materials, radio, television, the Internet, and social media. The Director of University Marketing will coordinate with the Senior Leadership team to determine the appropriate mix of all media to promote and represent the University. This will involve directing and coordinating AUM's mass media advertising for the university, such as digital media, print, radio, television, billboards, direct mail, and marketing sponsorships at outside events such as high schools, military bases, etc. The Director of University Marketing will work with the Chancellor in conjunction with the Senior Leadership team for the design, development, content, and oversight of the AUM Website and play a leadership role to monitor web-based marketing-related events to ensure they are strategically driven. The director will be responsible for producing and maintaining the style standards set forth in the university Style Guide and uphold policies relating to marketing and promotions. In addition to providing direct supervision of staff within the unit, the director will provide oversight of the marketing budget. The Director of University Marketing will work with the campus community to create and implement a comprehensive marketing strategic plan that enhances the university's image in the River Region and beyond. Position Duties and Responsibilities include: Provide advice and direction to the Chancellor, Senior Staff, Colleges and departments regarding marketing and promotions. Serve as Auburn University at Montgomery's ( AUM ) brand ambassador in a host of settings including face-to-face interactions, at formal events and one-on-one with AUM stakeholders. Work collaboratively with Enrollment Management and Student Affairs to help expand marketing efforts for coverage of all college events utilizing print materials such as newspapers, radio, television, and social media. Coordinate and direct all college marketing and community promotional activities to best represent the university to a variety of audiences in order to maintain/increase student enrollment. Work with Senior Leadership team to determine the appropriate mix of all media to promote and represent the University; direct and coordinate mass media advertising for the university, such as digital media, print, radio, television, billboards, direct mail, and marketing sponsorships at outside events such as high schools, colleges and universities, military bases, etc. Play a critical role to monitor and update websites, web-based marketing activities and other online communities. Oversee the planning, implementation and evaluation of marketing-related events to ensure they are strategically driven. Work with Senior Leadership team to create and implement a comprehensive marketing strategic plan that enhances the university's image in the River Region and beyond. Provides oversight of the marketing budget. Establish and administer policies and procedures within the unit. Provides direct supervision of staff within the unit. Other duties as assigned. Knowledge, Skills, and Abilities: Knowledge of word processing software and the ability to operate standard PC/PC software applications Knowledge of applicable university policies and procedures Knowledge of budgeting principles and practices Knowledge of acceptable supervisory practices Knowledge of public relations and marketing strategies Knowledge of applicable state and federal rules and regulations Oral and written communication skills Marketing skills Technology skills including word processing, desktop publishing, PowerPoint, Adobe package, etc. Ability to think creatively with strong strategic intellectual skills Interpersonal skills Problem analysis skills Ability to coordinate and manage the work of others and multiple programs and activities Ability to represent the University and its positions to external constituents Ability to develop and maintain relationships with others Ability to speak in public and make oral presentations Ability to supervise Ability to respond to multiple competing demands Familiarity with current marketing business practices Ability to manage marketing budget Minimum Qualifications: Bachelor's degree in Marketing or related field is required. Master's degree is preferred. Six (6) years of experience in marketing with at least three years in marketing management is required. Marketing experience in a college/university setting is preferred. The successful candidate must have demonstrated ability to work effectively with a variety of stakeholders, both internally and externally. The preferred candidate must have a successful track-record of implementing creative marketing strategies while maintaining the highest standards of honesty and integrity. The successful candidate must have experience managing budgets and in providing direct supervision of staff. Job Open Date: 01/05/2024 This posting will remain open until closed: Yes Job Close Date: Salary Band: 108 About the University/College Auburn University at Montgomery has been ranked among the South's top universities by U.S. News and World Report, was named one of the best colleges in the Southeast by The Princeton Review, is designated as a Military Friendly School, and is consistently chosen as the best university in the area. Auburn Montgomery provides students with detailed knowledge and hands- on, practical experience, often from professionals in the field. Quick Link Position Profile Link Applicant Documents Required Documents Letter of Interest/Intent Resume Professional Reference Sheet Optional Documents Posting Specific Questions Required fields are indicated with an asterisk (*). * Do you have a Bachelor's degree in Marketing or a related field? Yes No * Do you have six (6) years of experience in marketing with at least three years in marketing management? Yes No * Do you have marketing experience in a college/university setting? Yes No

Job Tags

Full time, Immediate start,

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