Job Description

Job Description

Job Description

Salary:

How You’ll Make an Impact  

WavMaker is a technological and creative leader in the stock music space. Focusing heavily on music quality and curation paired with a user-friendly, tech-forward SaaS platform, we strive to bring immense value and flexibility to video content creators at all levels. 

Reporting to the CEO, WavMaker's Director of Marketing will play a pivotal role in shaping our brand identity, expanding our reach, and driving customer acquisition and engagement. You will work closely with cross-functional teams to develop and execute strategic marketing initiatives that align with our overall business objectives. 

Responsibilities will include: 

• Developing and executing comprehensive marketing strategies to drive customer acquisition, retention, and brand awareness. 

• Collaborating with the leadership team to define marketing goals, objectives, and KPIs, and developing plans to achieve them. 

• Leading the development of marketing campaigns across multiple channels, including digital, social media, email, and content marketing. 

• Managing and optimizing our digital marketing channels, including SEO, SEM, PPC, and social media advertising, to maximize ROI and drive qualified traffic. 

• Creating compelling content for various marketing channels, including website, blog, email newsletters, social media, and marketing collateral. 

• Analyzing marketing data and metrics to track performance, identify trends, and make data-driven decisions to optimize campaigns and strategies. 

• Staying up to date with the latest trends and best practices in marketing, technology, and industry developments to ensure our marketing efforts remain innovative and effective. 

• Managing relationships with external vendors, agencies, and partners to support marketing initiatives as needed. 

• Collaborating with the product team to provide insights and feedback to inform product development and enhancements. 

• Building and leading a high-performing marketing team, providing mentorship, guidance, and support to help team members grow and succeed. 

Experience You Bring to the Table  

• Degree in Marketing, Communications, Business, or related field; advanced degree or relevant certifications is a plus. 

• 5+ years of experience in marketing roles, with a proven track record of developing and executing successful marketing strategies and campaigns in an early-growth, SaaS environment.

• Strong understanding of digital marketing channels, including SEO, SEM, PPC, social media, email marketing, and content marketing. 

• Experience with marketing analytics tools and platforms (e.g., Google Analytics, HubSpot, SEMrush) to track performance and measure ROI. 

• Excellent written and verbal communication skills, with the ability to create compelling content for various marketing channels. 

• Strong leadership skills with the ability to inspire and motivate a team, foster collaboration, and drive results in a fast-paced startup environment. 

• Highly analytical mindset with the ability to analyze data, draw insights, and make data-driven decisions. 

• Creative thinker with a passion for innovation and a willingness to experiment with new ideas and approaches. 

• Proactive, self-starter with the ability to prioritize tasks, meet deadlines, and thrive in a dynamic and entrepreneurial environment. 

Who Will Love This Job  

You’re a strategic visionary. You're innovative and adaptive and have sharp analytical and problem-solving skills. You're obsessed with out-of-the-box tactics and have a strong sense for how brand experiences are evolving and what’s needed to keep WavMaker competitive in the market.

You’re a strong facilitator. You can communicate with, present to, and influence all audiences within and outside of the organization. You can cast a clear vision for WavMaker’s marketing strategy, align and excite all stakeholders around it, and ensure successful execution across all teams with ease and integrity.

You’re a player-coach. You relish the opportunity to get your hands dirty with complex marketing problems. You also enjoy the opportunity to oversee, mentor, and facilitate execution. You effortlessly float between roles, building positive rapport up, down, and laterally within the organization.

You’re a bold communicator. You’re not shy about sharing your ideas. You’re constantly listening, learning, watching and bringing solutions to the table. As bold as your strategic vision is, so is your boldness to assert your perspective and ensure quality and excellence is executed across all marketing channels.

You value what we value. You believe in and demonstrate WavMaker's Core Values :

Make The Creator the Star

WavMaker is the way, but creator stories are the “why”. Our music, platform, marketing and product experience all are laser-focused on ensuring our creators, and the stories they’re setting out to tell, stay in the spotlight.

Begin With the End in Mind

We’re preparing for the future at WavMaker. The future of music and storytelling, the future of our product and company – at WavMaker we’re focused on establishing excellence and preparing for growth now so we’re ready for whatever opportunities come our way.

Chase Strategic Innovation

We don’t believe in change for the sake of change. We believe in changing for the better – and keeping our eyes open and ears to ground for opportunities to change our thinking, and in turn the creative world.

Strive for Simplicity

Complexity is easy, simplicity is hard. Simplicity means we’ve achieved ultimate sophistication in our product and through every touchpoint with the end-user. Simplicity ensures creators will see, feel, and experience the value of WavMaker time and time again – without distractor or friction.

Stay Humble, Hungry, & Honest

To win with WavMaker means checking ego at the door. We’re a team of insatiably hungry, agile, open-minded and honest thinkers who are willing to bring our best forward but adapt to be even better. Failure should never be wasted on our team as we learn together – to make our company, and the world, a better place. 

Disclaimer  

WavMaker, Inc. is proud to be an equal opportunity workplace dedicated to pursuing and hiring a diverse workforce. WavMaker, Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, WavMaker, Inc. complies with applicable state and local laws governing nondiscrimination in employment. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. 

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