Job Description
OBJECTIVE / PURPOSE
The Digital Experience Web Designer is responsible for developing and maintaining creative visual assets that live on the company's websites. This includes graphics, HTML-based pages, page templates/designs, dynamic merchandising/marketing elements, and site advertisements. You will also have the opportunity to design, build, and maintain "microsites" as we expand into different markets and launch key corporate initiatives.
You will work closely with resources from eCommerce and the customer team and cross functional departments to support our key business initiatives visually on the web. You will regularly work within our content management systems to create, organize, and deploy visual assets to our websites.
MAJOR RESPONSIBILITIES AND FUNCTIONS
Design, develop, and maintain web graphics and related web content on all company websites
Support the design and development of custom landing pages, static pages, and Teacher Resource assets
Support visual design needs for our search engine marketing and affiliate programs
Design compelling visual marketing and merchandising components that are used throughout the website to drive visitors to key conversion points
Utilize content management systems to build rulesets for time-based and personalized marketing initiatives
Maintain Carolina brand standards to assure that the aesthetic elements of the website and digital marketing match our standards and conform to online best-practices
Design and maintain microsites that support specific product lines, lead-generation and customer acquisition
Support the Customer Team on other projects as needed
POSITION REQUIREMENTS
Education: Bachelor's Degree required with an emphasis in graphic/web design.
Experience: At least 4-6 years of web design experience, ideally (but not required to be) for a consumer or B2B eCommerce website. Candidates will be asked to provide a portfolio (preferably online) that demonstrates a variety of their design work and illuminates their strengths and creative style.
Specialized Training/Skills: At least 4 years of experience working with website design and online marketing graphics using Photoshop
Experience with XHTML, CSS, and some JavaScript required
Experience using code development tools such as Dreamweaver, Sublime, Notepad++, or comparable software. Experience with WordPress a plus.
Knowledgeable of web design standards, responsive web design, cross-browser compatibility, and website accessibility guidelines
Knowledgeable of Search Engine Optimization best-practices and related visual design practices
Experience with online content management systems and related processes a plus
High attention to detail, open-minded, and creative
Problem-solving & Communication skills
Ability to work in a team environment as well as independently with little supervision
Open to taking on new challenges
Proactively keeps up with changes in design practices, standards, and software
Able to network and create strong relationships across functional areas of the business
Not afraid to propose new ideas to drive revenue Carolina Biological Supply Company
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