Chief Marketing Officer (CMO)
About the Company
Well-established senior living organization
Industry
Hospital & Health Care
Type
Privately Held
About the Role
The Company is in search of a Chief Marketing Officer (CMO) with a visionary and strategic growth mindset to lead the marketing division for its senior living organization. The successful candidate will be responsible for partnering with sales and operations to maximize the company's presence in the senior living market. This role involves developing and managing innovative digital and traditional brand advertisement campaigns, as well as overseeing the marketing business plans and budgets for both corporate and field operations. The CMO will also be tasked with building and managing a marketing division across multiple states, requiring a strong ability to develop and scale programs for a multi-state portfolio. Applicants for the CMO position at the company must have a minimum of 10 years' of executive-level experience in senior living marketing, sales, and brand advertising. The role demands a tech-savvy innovator with a proven track record in driving growth and a mastery of digital marketing tools and concepts. The ideal candidate will be a strategic partner, capable of managing relationships with third-party vendors to meet the company's marketing needs. A background in the senior living industry is essential, and the CMO should be adept at working in a fast-paced, dynamic environment. The position is pivotal in shaping the company's marketing strategy and requires a leader who can inspire and lead a team to achieve the company's goals.
Hiring Manager Title
Chief Executive Officer (CEO)
Travel Percent
Less than 10%
Functions
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