Chief Marketing Officer (CMO)
About the Company
Well-established substance abuse & mental health treatment center
Industry
Health, Wellness and Fitness
Type
Privately Held
About the Role
The Company is in search of a Chief Marketing Officer with a strong background in the commercial insurance behavioral health industry. The successful candidate will be responsible for business development, with a focus on B2B relationships, and must have an existing book of business and relationships with relevant entities such as hospitals and call centers. The role also involves managing digital media, including SEO, websites, digital spend, and PPC, as well as overseeing admissions and call center operations, with an emphasis on QA and performance improvement. An intimate understanding of insurance policies and processes is essential for this position. Applicants for the Chief Marketing Officer role at the company should possess a deep knowledge of commercial insurance, behavioral health, SEO, SEM, PPC, digital spend, and digital media. The ideal candidate will have a proven track record in these areas and be adept at leveraging their expertise to drive the company's marketing and business development strategies. The role requires a professional who is not only experienced in the industry but also passionate about the mission of the company, which is to empower individuals seeking recovery and support them in leading clean and sober lives.
Travel Percent
Less than 10%
Functions
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