Job Description

JOIN THE TEAM! We are sooooo COOL!!!

Takeya USA is a hydration solutions company specializing in innovative, insulated stainless steel water bottles and beverage makers under The Takeya and Thermoflask brands. Established in 2008, the company operates from its headquarters in Costa Mesa, California. Takeya USA's mission is to inspire healthy choices and enhance everyday life by providing high-quality products that merge Japanese precision with Southern California style. Our product line includes leak-proof, insulated bottles designed to keep beverages ice cold for 24 hours or steaming hot for 12, as well as cold brew coffee makers and tea pitchers. Committed to environmental sustainability, Takeya USA aims to reduce single-use plastic waste by offering reusable alternatives, reflecting their dedication to leaving a healthy planet for future generations.

PRIMARY FUNCTIONS:

We’re looking for a visionary Art Director to elevate and execute our brand’s creative expression across all platforms, with a strong focus on digital and social media excellence . Reporting to the Creative Manager , you’ll play a pivotal role in transforming strategic brand vision into compelling visual storytelling. With your hands-on design expertise and creative leadership , you’ll ensure every asset aligns seamlessly with our premium, performance-driven positioning. If you thrive in a fast-paced, high-growth CPG environment and have a passion for bold storytelling, dynamic content, and disruptive design , we’d love to have you shape the creative direction of our Takeya and ThermoFlask brands.

WHO YOU ARE:

• Culturally aware
• Relationship Builder
• Flexible and Agile
• A Visionary Leader

ESSENTIAL DUTIES AND RESPONSIBILITIES :

Creative Implementation

• Execute the visual brand identity, ensuring consistency across all marketing and product assets.
• Implement creative direction for marketing campaigns, product launches, and brand storytelling.
• Support brand evolution, keeping design fresh, competitive, and ahead of industry trends.
• Ensure all creative—digital, print, packaging, and social media—meets the highest standard of brand excellence.

Project Management of Creative

• Develop brand “toolkits” that combine all brand marketing materials, including digital ads, website assets, email campaigns, and social content ahead of launch.
• Collaborate with social media and marketing teams to produce high-impact organic and paid content that balances storytelling and performance-driven design.
• Work closely with internal and external stakeholders to enhance content for digital platforms, including but not limited to editing, animation, and correction.
• Manage project timelines, ensuring efficiency while maintaining brand standards.

Photo & Video Direction

• Execute photo and video shoots based on approved creative briefs and direction.
• Collaborate with external production teams to craft premium-quality, brand-aligned visual content.
• Oversee post-production, ensuring that editing, color grading, and visual effects match the brand’s aesthetic.

Managing External Agencies & Freelancers

• Work with external creative partners under the guidance of the Creative Manager.
• Provide clear, strategic creative briefs to ensure a seamless and unified brand experience.
• Review and approve outsourced creative work, ensuring it aligns with brand standards and campaign objectives.

Innovation & Industry Trend Monitoring

• Stay ahead of design trends, social media creative formats, and digital marketing innovations to keep Takeya & ThermoFlask visually cutting-edge.
• Propose new storytelling techniques that align with the established brand direction.
• Leverage data, consumer insights, and marketing performance to continuously refine creative strategies.

EDUCATION & EXPERIENCE:

• 5+ years of experience in Art Direction, Brand Creative, or a related role in CPG, eCommerce, or retail.
• Bachelor’s degree in art, design, or equivalent related experience (preferred).
• A strong portfolio showcasing expertise in brand design, campaign development, packaging, and digital/social content.
• Proficiency in necessary tools, including Figma and the Adobe Creative Suite (Photoshop, Illustrator, InDesign); familiarity with After Effects or Premiere Pro is a plus.
• Hands-on experience directing photoshoots and video productions, with a keen eye for composition, storytelling, and branding.

Additional Requirements:

• Flexibility to work late evenings or early mornings when needed.
• Ability to travel to up to 15% for creative inspiration and market research at core events and photo shoots.
• Applicants are required to submit or link their portfolio or body of work. Applicants without this will not be considered.
• Able to communicate in English at a technical and general inter-company and interdepartmental business level, in both verbal and written correspondence.
• Position Location- Takeya, USA – Costa, Mesa California

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